Design
We created four unique styles to showcase the diversity of Anytime Fitness members. I designed five distinct looks and feels, including the overarching Fitphoria brand identity. Using 3D software, I built and animated the typography — a new and exciting challenge for me. Conceptually eclectic, each film drew inspiration from completely different visual worlds, yet they all had to stay true to the core of the Anytime Fitness brand. The work on the right was influenced by heavy metal logos, particularly Metallica.
Find your Fitphoria
78% of Australians still don’t meet recommended activity levels, often feeling intimidated in gym environments and not sure of their own capability.
We tried to bring to life that very special happy place that only great exercise can unlock. From Film and Outdoor, to Social, In-Club Activations and large scale physical Stunts, our campaign is showing Aussies of every fitness level and ability that Fitphoria is possible to find with Anytime Fitness.
Street Fighter 2
The typography for this film was inspired by Capcom’s iconic Street Fighter video game. To bring it into the world of Anytime Fitness, I meticulously recreated the typeface in Illustrator before building and animating it in Cinema 4D. As someone who’s loved this game since childhood, getting the chance to design type in this style was a dream come true.
Sci Fi
The main film was produced in 15, 30, and 45 second versions, each designed to capture the energy and excitement of starting your Fitphoria journey. Creating it was an absolute blast, the concept is all about “lifting off” into the moment you discover what makes you feel your best in the gym. The TVC’s typography takes visual cues from sci-fi classics like Alien and 2001: A Space Odyssey, giving the text a bold, otherworldly presence that perfectly complements the film’s adventurous vibe.
Creative. Nathan Moraza & Justin Borromei
Animation. Denys Nichele
Production Company: Rabbit
Director: Al Morrow
DOP: Max Walter
Executive Producer: Marcus Butler
Producer: Serena Paul
Editor: Adam Wills
Original Music & Sound: Mosaic
Post Production: White Chocolate
Photography: Matt Baker, Louis&Co
Saturday night fever
This film was inspired by Saturday Night Fever and the disco era, though the typography took its cues from a more contemporary source, Panic! at the Disco.
Blade Runner
The typography for this film drew inspiration from several sources. At first, I had the Fast & Furious franchise in mind — bold, high-octane energy. But as the concept evolved, I found myself captivated by the sleek futurism of Blade Runner. I reimagined that iconic style with a modern 3D twist, creating something that felt cinematic yet distinctly my own.
