Pineapple on Pizza?
Social media marketing is all about provoking big reactions. We would tap into the online debate that has divided food enthusiasts for decades regarding putting pineapple on pizza. Coupled with potentially changing an established flavour. We knew we had all the ingredients to spark a HUGE CONVERSATION!
Product Design
A simple mock-up of a box was all it took to sell in my April Fools idea. Arnott’s gave me the green light on this proactive concept just two days before April 1st – I had to act swiftly! When the post went live, it sparked such a reaction that Arnott’s turned Hawaiian Pizza Shapes into an actual flavour you could buy.
Design
I concepted the box, developed the idea, and I illustrated the concept art that featured in the social media posts. The design was influenced by Sponge Bob Square Pants and Sex Pistol’s classic album cover (Never mind the Bollocks) by Jamie Reid.
